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November Meeting

  • Old North Bar 101 West Loudon Avenue Lexington, KY, 40508 United States (map)

Join us in November at Old North Bar in Greyline Station to hear from Julia Truitt Poynter of Transylvania University.

BTMA Member (November)
$35.00

Choose this option if you paid your 2024 membership dues.

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Non-Member (November)
$60.00

Choose this option if you are not a 2024 BTMA member.

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Pre-Paid Member (November)
$0.00

Choose this option if you paid the additional $350 for your meals at the beginning of the year.

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Hospitality guests have changed in recent years due to COVID-19 and a possible recession. What impact have these items had on the most recent generational cohort, Gen Z, and what does it mean for current and future marketing?

Julia Truitt Poynter, Ph.D.
Business Administration Associate Professor

While Julia Truitt Poynter has been a college professor in hospitality and business programs her entire career, she has worked in various positions in the hospitality industry. From running a catering company, managing a bed and breakfast inn, booking gigs and handling a radio tour for a band, and coordinating more events than she can count as an event planner, she currently has a consulting company assisting small businesses get off the group and grow while teaching at Transylvania University.

Julia is also a registered dietitian nutritionist who roots for both the University of Kentucky and the University of Georgia, where she completed her degrees. Having lived in Georgia and Texas before returning home to Kentucky, she has never lost her love for good barbecue from growing up in Owensboro, Kentucky.

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October 4

October Networking

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December 5

December Holiday Party & Gift Exchange